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The deep meanings of our title “Liben”


"Liben 立本" , these 2 words are from The Analects of Confucius.It means that the foundation and law of everything are the gateways to success .
 

Enterprise  Mission

To be a great leader of Playground Equipments and Toys Industry in China

 

Enterprise Vision

Play, and the wisdom of play

 

Enterprise Values

"Develop our business and our Chinese Traditional Culture at the same time;a good grounding in our business will help us get further.”

Honesty, Love and Taoism are 3 gateways to management.

 


Visual Identity ----Inspiration


1.The color Green means vitality,environmental friendly, and health.
2.The letter N looks like a slide, which implies our industry 
3.The red kid mark, expresses the vitality,joy and freedom of kids.